Joe Geis

Joe Geis

Joe Geis is on air weekends at Rock 101

 

Warner Bros. To Use Artificial Intelligence To Choose Movie Projects

I guess if you can't come up with original ideas yourselves, might as well bring in the robots! But these days, no one's job is safe from being replaced by a machine - not even Hollywood producers. Warner Bros. is reportedly investing in an artificial intelligence program that will help it choose which movie projects to greenlight. The program, called Cinelytic, crunches data to help determine a movie's chances of being a hit, how much a star actor is worth, or how to best market the film.  One Cinelytic founder says the system "can calculate in seconds what used to take days to assess by a human". However, creative decisions will still be up to good old-fashioned humans. Do you think a computer can predict whether a movie will be a hit?  


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