A beauty trend that sounds like it was invented during a dare is continuing to gain popularity, as more people are lining up for so-called "salmon sperm facials" or sorry we mean "salmon DNA facials." Watch the video below and you'll understand.
Despite the eyebrow-raising name, the treatment doesn't involve slapping fish goo directly on your face. Instead, it uses purified DNA fragments derived from salmon sperm, known as PDRN, which proponents say can help improve skin texture, hydration, elasticity, and overall appearance. The treatment has become a major trend in K-beauty circles and has even attracted celebrity fans looking for younger-looking skin.
Of course, the real question nobody seems to be asking is: who drew the short straw and got assigned the job of collecting the salmon sperm in the first place? Somewhere out there is a person with the world's most awkward LinkedIn profile.
Still, if this trend keeps growing, it may be the one time a salmon doesn't mind getting caught, because instead of ending up on a dinner plate, it's getting the VIP behind the curtain of the strip club treatment. While early research suggests PDRN may have skin-repair and regenerative benefits, experts say the marketing may be moving faster than the science, so the jury is still out on whether it's truly a miracle treatment.