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FLORIDA - The popular fast-casual chicken chain, Chick N Max, is eyeing an expansion of more than 100 restaurants in the state of Florida.
The company plans to open new locations in several major cities, including Jacksonville, Miami, Tampa, Tallahassee, St. Petersburg, Orlando, and West Palm Beach.
This expansion aligns with Chick N Max's broader strategy to expand its presence across the Southeast United States.
The company aims to capitalize on the well-established fast-casual chicken restaurant market in Florida and capture market share.
The upcoming restaurants will feature a new prototype, offering both indoor and outdoor seating and accommodating 60-80 customers.
Additional amenities include drive-thrus, curbside pickup, digital menu boards, and GPS-enabled mobile app ordering.
While Chick N Max plans to primarily focus on free-standing locations, the company is also exploring partnerships with colleges, truck stops, gas stations, hospitals, and amusement parks to reach a wider audience.
Founded in Wichita, Kansas in 2017, Chick N Max offers a menu featuring a variety of chicken-based products.
The chain currently has seven locations across Texas, South Dakota, and Kansas, with another one on the way in Fulshear, Texas.