What does Gen Z do all day? According to a new study, they stare at screens. Gen Z spends more hours consuming media than any other generation – nearly seven hours a day, with some watching 15 hours or more a day. Millennials are next in media consumption, watching 6.3 hours per day. On average, Americans consume six hours of content per day – or 42 hours per week. That adds up to 91 days every year.
42% of all respondents admit they feel like they consume “too much” media and 36% say their mood is “often” negatively affected by what they see on social media. Gen Zers were the most likely to feel that they consumed too much media, at 66%. The average respondent said they feel guilty 3 times every month due to their media consumption habits.
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