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One year after Bud Light sales cratered in the wake of the Dylan Mulvaney advertising campaign, the tone-deaf suits have doubled-down and produced a “gender fluid” TV ad for Jaguar that features everything except… a car! Will the powers that be finally grasp the understanding that goes with the saying “go woke, go broke?” Charles Gasparino is the senior correspondent for Fox Business and a New York Post columnist. He appeared on the WOR Morning Show to explain why Madison Avenue has been slow in understanding that Main Street wants goods, not lectures.
“What we have right now in corporate America, [though] less and less so… they don’t reflect reality,” Gasparino told host Larry Mendte. “They’re obviously not trying to just sell stuff, but they’re trying to virtue-signal a cultural change, and people hate it. Listen, we’re going to change based on the culture- there are laws, there are civil rights laws, you can’t discriminate, we all know that. But, if you want to change people’s culture, they will do it on their own dime. I will tell you, the election of Donald Trump is an affirmation of that, because four years of Joe Biden, everything was DEI. People said enough is enough.”
But while Madison Avenue has been slow to get the memo, the boardrooms are catching on that woke is a losing strategy. “Madison Avenue remains extremely woke. Listen, I know many companies are starting to rethink their DEI practices. By the way, that began not with the election and what you’re seeing now. That began after the Supreme Court ruling on affirmative action… companies began re-thinking their DEI policies, because there was outright discrimination, You got points for being ‘check all the boxes.’”
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