Kendrick Lamar Named the 2nd Most Searched Person Globally on Google

Kendrick Lamar's influence in 2025 was quantified through Google's year-end search data, which ranked him as the second most searched person worldwide and the top rapper.

His Super Bowl halftime performance set the tone for a year of constant presence across multiple platforms, generating conversations and commanding attention.

The success of his world tour, ongoing album discussions, and high-profile rivalry with Drake kept him in the spotlight, leading to multiple Grammy nominations and solidifying his place in hip hop history.

Kendrick's influence extended beyond music, making him a cultural figure and a benchmark for authenticity and artistry in the industry.